Coffee delight Essay Example for Free

Coffee delight Essay I agree with Lisa’s view to a certain extent that the marketing budget is the most important component in the marketing plan. Harry has set a market objective of two million subscribers by 2015; a target that is very ambitious to achieve a fifth of the forecasted market share which is seen as very unrealistic with a basic marketing budget and Robert media plc will need to do a higher proportion on research than normal which will cost a lot more than usual. Another reason why the marketing budget is so important is that Roberts’s media is changing from print format to digital as they seek to achieve their object of increasing ROCE to 8%. Digital media is a new market for the business and therefore will need extensive research to see what the target markets’ needs and wants are. Although the marketing department had previously won awards for the way it promoted print magazines, but was concerned that the new technology would require a very different approach. As digital is completely different to print media, it obviously needs research conducted. However, Harry is being stubborn and dismissive stating that the marketing budget is un-important and will not provide additional funds. This could therefore mean that the businesses target the wrong people and that their objective to increase the ROCE to 8% could be dented and un-applicable. The rivals of Roberts media plc are already one step ahead of the business as they were already launching their own digital magazines within the next sic months and had already started their marketing campaign. This will have a big effect on the Roberts media as their targeted customers are already being targeted by rivals which could therefore mean fewer sales in the future. As the business is behind its rivals, a big promotional campaign will be needed in order to attract potential customers away from rivals. A big promotional campaign will require a big marketing budget but is what is needed in order to out beat its competitors in the race for customers. However, I agree with Harry not to provide addition funds to the marketing budget as the financial situation of the business is not very stable at this moment in time. The return on capital has fallen from 10% to 2% meaning that it will not be wisely to invest as it’s not really worth it to invest. Along with the poor state of ROCE, the current ratio is also in a bad state fallen from 1. 5:1 to 0. 5:1. This means for every 50p of current assets the business had ? 1 of liability. Having such a poor financial position will rupture the finance available and will need to use the scares finance available wisely. To conclude, I certainly agree with Lisa that the business’s marketing budget is the most important feature on the marketing plan. This major change from print to digital will cost a lot and will be in need of a big marketing budget to be successful. Also, Roberts media is already behind its rivals on its marketing and therefore will need something big to attract customers. Finally, Harry has set a very ambitious objective and therefore it will need a big marketing budget to be able to fulfil its purpose. Although the financial state of the business is poor, harry will need to help its marketing team and provide which they feel what is needed as the long run.

Asteroids a Planet Killer :: essays research papers

The universe is a shooting gallery and earth is the bullseye. The earth is always under threat of a doomesday asteroid that will wipe out civilization. There are over one thousand asteroids traveling toward earth and only three quarters are accounted for. Where are the other one forth? No one knows because the government doesn't fund NASA astrologists enough to cover the astroids. Just one impact could end civilization as we know it. No matter where it hits everything would die, even bacteria. To give an estimate how much is spent on asteroid detection. It is said to be less than the cost to operate a single McDonald's franchise. Total disaster would occur no matter where the asteroid hit. Land, sea it doesn't matter. Ocean impact would create a number of things. First, a Tsunami(tidal wave) would be created on impact. The wave would be hundreds for feet high traveling hundreds of miles per hour. It would start to slow down crashing ashore through all coastal city. Then, finally was h up hundreds for miles inland. " The mid-Atlantic Ocean impact ranging from 400 meters to 5 kilometers in diameter. This would generate a tsunami that would sweep across the upper East Coast of the United States to the Appalachian Mountains."(Gottschalk 1) The blast of the impact would equal a 300 gigaton blast of T.N.T. Also, 2.4 seconds after impact, a small fireball with a temperature of 5000'C would sweep across long island. A land fall strike would cause total divistation. The asteroid would create a earth trembling impact causing earth quakes around the world. The binding flash will show impact and the crater would be twenty miles across. Then, a blanket of dust and debris would blanket the earth and block the sun's light. This would occur for hundreds of years and the climate would be disrupted. Global killer no matter where it hits. The end of the world is only 28 years, 10 months, 19 days, 1 hour, 45 minutes, and 39 seconds away. An asteroid named XF11 is on rout e to hit earth directly. October is the month and 2038 is the year. Discovered by Jim Scotti on December 6, 1997 while looking at star with the Arizona Spacewatch Group. The asteroid "is predicted to pass at a rather comfortable distance of about 600,000 miles (about 960,000 kilometers) in 2028," "reported Dr. Donald K.

A Comparison: Friar Lawrence vs the Nurse

A Comparison: Friar Lawrence VS The Nurse Thesis: Both Friar Lawrence and The Nurse are loyal to Romeo and Juliet (respectively), they have defended, protected and have helped upkeep their well being, but do not always make decisions in their best interests, which in fact lead to both of their demises. In Romeo and Juliet, a story where two lovers are destined to be together, but their heritage prevents them, Friar Lawrence and The Nurse are similar to fathers and mothers, wise guardians, trusted companions to these two. Or are they reckless, hasty, and thoughtless?They have spent their lives with Romeo and Juliet, watching them grow and guiding them along their paths of life. But now they allow these â€Å"star-crossed lovers† to marry, though they know nothing of the other but a few whispered words. Are these sages to be admired and sought after, or fools at which to scoff and avoid? The Friar assumes a very opaque character, in a sense that his objectives are not always ver y clear to both the reader and the other characters, but in these cases his purposes are pure, to provide the best advice to Romeo.When The Friar questions Romeo’s judgment when he shares with him that he has so quickly given up thought on Rosaline and moved on to Juliet, Lawrence tells Romeo that he isn’t thinking right and that he needs to reconsider. Although this does come across as blunt, he only wants what is best for Romeo, yet he still agrees to wed them and is important because it demonstrates that The Friar has respectable intentions (Act 2, Scene 3, Lines 69-83).And when Romeo states that he would rather die than be banished and forced to live without Juliet, Friar advises him to not kill himself, which is very noble and is significant because shows that Romeo’s life is of some importance to him (Act 3, Scene 3, Lines 8-84). The Nurse finds herself acting as an advisor, a faithful servant, and as a parent like figure, but without the stern qualities t owards Juliet and others. When The Nurse delivers a ring sent from Juliet to Romeo, and most importantly, reminds Romeo that Juliet still loves him and that he should ot give up hope, even though he had been banished. This proves that The Nurse does not have any pre judgmental thoughts about Romeo, that she believes in him, and is substantial because it solidifies that she is kind not only just to Juliet (Act 3, Scene 3, line 85-173). The Friar actually accompanies her in this scene, acting out the same behavior, attempting to keep Romeo from slipping into a deep depression at the thought of never seeing Juliet again.And When The Nurse is commanded by Lord Capulet to bring forth the news to Juliet that she must marry Paris, though reluctant as she is, she agrees that marrying Paris would be in her best interests, and The Nurse tells Juliet what she must do which is critical because it validates that The Nurse will do anything to keep Juliet from harm even if she does not like it. Al though marrying Paris is not something Juliet wants to do, The Nurse knows that that is what is best for her, and Juliet lies and tells her that she will marry him (Act 3, Scene 5, Lines 176-246).The Nurse, a woman who is supposed to help guide Juliet on the right path, yet mistakenly confuses Juliet’s needs with her father’s wants. Although the Nurse does not realize it, the attempt at provoking Juliet to marry Paris could have further convinced Juliet that she did not want to live with her family any longer, and ask Friar Lawrence for help, which is important because this resulted in her death (Act 3, Scene 5, Lines 176-246).And when Friar Lawrence recites and recognizes all who are dead in a quite hurried and distasteful manner, although he does imply that he grieves over all of the life lost, it is to be noted with significance because he does not recognize that he is somewhat responsible for their deaths (Act 5, Scene 3, Lines 238). Although Friar Lawrence had a s trong positive influential role in how Romeo and Juliet came together, he also made crucial mistakes that in their absence could have resulted in Romeo and Juliet being alive.When Friar devises a plan to give Juliet a potion that makes her appear dead while she remains in a deep slumber, so that she can avoid marring Paris and escape off to Romeo. Besides the many chances where this plan could have failed, it was hastily conceived, and should have been given more time to be thought out, which is important because it proves that in critical moments, The Friar can become hasty and his ethical thought process can be clouded by the pressure of the moment (Act 4, Scene 1, Lines 181-185).

Essay on Managing the Workplace Ethics of Social Media

Social media applications on the internet have skyrocketed in the area of interests for all ages of employees in the work force. As fast as these applications are gaining popularity, so are they changing the way employers are looking at their employees and their companies in general. There are so many benefits that social media has brought to the cooperate world, but with this each company is becoming increasingly more aware of the risks that are involved with using it. Misuse of company resources, conflicts of interest, and criticism of others are just a few. This is a challenging topic, because there is so much corss-over on many ethical and compliance issues. Like any other ethics and compliance topic, social media can and must be†¦show more content†¦Some of these risks include breach of confidentiality, conflicts of interest, misuse of company resources. It can really touch on so many levels of the company’s operations, its leadership needs to address social med ia in context to its overall business operations. Social media cannot be addressed successfully as a standalone matter. A company that is lacking an initiative to effectively identify, access and manage its approach to social media, and its tools, will not only loose the many opportunities social media provides, but will face many risks that will most likely damage the business. Assessing social media’s potential impact on the corporate world raises a need to understand all the many tools and forms that it possesses. According to one of the most productive social media sites, Wikipedia, the most prevailing uses of social media are communication, such as blogs, micro-blogs, social net-working and events, collaboration, such as wikis, social news, bookmarking, and tagging, multi-media, such as video, photography, music or audio sharing, presentations, and live casting, and entertainment, such as media platforms, virtual worlds and game sharing. Company management is predominately familiar with applications like Facebook, Twitter, LinkedIn, YouTube, and Tumblr, but should now be learning more about the upcoming applications like Open Diary, BigTent, Wetpaint, Vimeo, and MouthShut.co. It is most likely that the youngerShow MoreRelatedEthics, Emotional Intelligence And Generational Differences966 Words   |  4 PagesIn class we have discussed articles on Ethics, Emotional Intelligence and Generational Differences in Managing Individuals, I began analyzing my own work experiences and the roles these aspects play in my life. Below is my reflection on how the three aspects are interrelated with each other. From generation to generation values are passed down from our parents. Out of those values, we learn what is ethical and unethical. It is the simple moral principles we live by that also impact our human emotionsRead MoreA Generation Of The Workplace1226 Words   |  5 PagesA Generation Lost In the Workplace Denise Gelina Columbia Collegeâ€Æ' A Generation Lost In the Workplace The workplace is ever changing. There are currently four generations in the work environment today, and because of longer life expectancies it will soon by five as the youngest generation enters the workforce joining the current four. Generational transitions in the work environment cause the shift of power to be handed from one generation to the next. These transitions are complex but they haveRead MoreUnderstanding And Managing The Generational Gap1203 Words   |  5 Pages Understanding and Managing the Generational Gap Julie Boyer Professor Crystal O’Brien BUSN 105 26 November, 2016 Understanding and Managing the Generational Gap The workforce is seeing up to five generations working together for the first time in history. People are choosing to work longer and delay retirementRead MorePatient Confidentiality1042 Words   |  5 Pagespatients’ information has become harder and harder to maintain. Todays new threat is social media. According to Elizabeth Scruth, et. al, (2015) social netweorking is one of the most common types of social media being used (para. 5). We live in an era where social media is being used as our own personal journals. Everyday personal experiences and the happenings of our day to day lives are constantly being posted on social networking sites like: Facebook, Allnursing.com, and LinkedIn. Unfortunately someRead MoreEthics : Ethical And Communication1394 Words   |  6 Pages Darlene Evans Northeastern University Professor McNamara CMN6020 – Ethical Issues in Organization Communication December 16, 2015 Introduction With any type of leadership whether it be parenting, teaching, managing, chief executive officer (CEO) of an organization or politician such as our President or United States Senator, the people who are their followers are only as good as their leader. Each role mentioned above is considered to be role models. WhenRead MoreBusiness Ethics and the Role of the Corporation Essay983 Words   |  4 PagesBusiness Ethics and the Role of the Corporation The problem to be investigated is the ethical role that the corporation has when balancing internal strategies with external responsibilities. Dr. Novak explains various responsibilities a business has in his article â€Å"Business Ethics and the Role of the Corporation†. This paper will first discuss why Dr. Novak has two sets of responsibilities in his article on business ethics. Next it will explain what Dr. Novak says about the rule of law andRead MoreNegative Effects Of Social Media1683 Words   |  7 Pagesfor technology. Social media is continuously growing and changed the way and improved the everyday activities with respect to health. Devices like smartphones, computers, tablets and program systems that we use in the medical field have benefited us in so many different ways to easier managing tasks and even help the healthcare professionals to improve the healthcare delivery. But like everything, technology also has its advantages and disadvantages. Sometimes these sources of media without knowingRead MoreAn International Student At Swinburne University1615 Words   |  7 Pagesfairness within an organization. Over the course, I found that HRM theories have helped me to develop my ethical conscience. I gained significant knowledge of pract ical theory of ethic during the lecture. In the tutorial, we did case studies analysis that give me insight about that is the today’s HRM challenges within the workplace. In the tutorial, we discuss the set reading together in the class and give me understanding many the HRM issues in the past and how to solve it. Most of the issues arise fromRead MorePublic Safety Is More Refined, And Strategies Of Communication Essay1513 Words   |  7 Pagesand social networks, like Twitter, Facebook and YouTube. Social networking has quickly become a valuable intelligence-gathering tool for law enforcement agencies, also as a supply of proof for defense and prosecution personnel who search Facebook pages, Twitter feeds or YouTube videos seeking to discredit witnesses, establish enforcement bias, hunt proof or establish associations between gang members (Perry, 2014). Some enforcement employees, notably those accustomed to the use of social media frequentlyRead MoreLeadership Goals, Strat egies And Tactics Within And Across Multigenerational Stakeholders1081 Words   |  5 Pagesself-sufficient and place high regard on personal growth. With regards to work ethics, they can multitask and work for long hours. Generation X is the next generation and can be termed as individuals who were born in the years between 1965 and 1977. This group is the best educated and at least forty percent of them have attained a college education. Money is their main motivation and they are highly materialistic. Concerning work ethics, they are viewed as people that can move between jobs and can keep up