Market Positioning of New Product

What is Marketing : The word Marketing in narrow sense is used as the sum up of selling process. Now a days marketing is considered as managing profitable customer relationships. Hence, we define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Here the figure 1. 1 presents a simple five step model of the marketing process. In the first four steps companies work to understand consumers, create customer value and build strong customer relationships. In the final step companies reach the reward of creating superior customer value. By creating value for customers , they in turn capture value from customers in the form of sales, profits, and long term customer equity. In the face of today’s changing business , to success , this expand model of marketing is very much helpful. All steps of this marketing process is important. As a first step, marketers need to understand customers needs and wants and the market place within which they operate. Once its fully understood , consumers and marketplace, Marketing management design a customer driven marketing strategy. In the next steps, marketers construct a marketing program that actually deliver superior value through building profitable customer relationships by capturing value from customers. Here we will focus on customer driven marketing strategy of launching a product or service. Customer – driven marketing strategy and marketing management orientations that guide marketing strategy: To design a winning marketing strategy , the company must first decide who it will serve. It does this by dividing the market into segments of customers(market segmentation) and selecting which segments it will cultivate(target marketing). Next , the company must decide how it will serve targeted customers(how it will differentiate and position itself in the marketplace). Marketing management wants to design strategies that will build profitable relationships with target consumers. There are five alternative concepts under which organizations design and carry out their marketing strategies. These are :- *Production concept: *Product concept *Selling concept *Marketing concept *Social marketing concept roduction concept The philosophy that consumers will favor products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency product concept: The idea that C'l will favor products that offer the most quality, performance and features, and that the organisation should therefore, devote its energy to making continuous produce improve merits selling concept: The idea that consumers†¢ will not buy enough of the organisation's products unless the organisation undertakes large-scale selling and promotion effort arketing concept The marketing management philosophy†¢ which holds that achieving organizational goals depends on determining the needs and wants qf target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. societal marketing concept: The idea that the organization should determine the need, want and interests of target markets and deliver the desired satisfactions more effectively and efficiently than competitors in a ay that maintains or improves the consumer's and society's well-being. There is no hard and fast rule to strictly follow any particular concept. These concept are followed by different companies as their convenience as their business mission. This may vary for different companies beside some companies may follow the combination of these orientation. Marketing mix The set of controllabletactic-id marketing tools- product, price, place and promotion – that tlivfirm blends to producethe response it wants in che target market ‘functional chewing and bubble gums' [pic] Product Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want. It includes physical objects, persons organizations and ideas, price. The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service. place. All the company activities make the product or service available to target customers. promotion Activities that communicate the product or service and its ‘merits to target customers a persuade them to buy. SWOT Analysis The SWOT analysis section draws from the market audit. It is a brief list of the critical success factors in the market, and rates strengths and weaknesses against the competition. The SWOT analysis should include costs and other non marketing variables. The outstanding opportunities and threats should he given. If plans depend upon assumptions about the market, the economy or the competition. SWOT analysis draws the critical strengths, weaknesses, opportunities and threats (SWOT) from the strategic audit. The audit contains a wealth of data of differing importance and reliability. SWOT analysis distils these data to show the critical items from the internal and external audit. The number of items is small for forceful communications, and they show where a business should focus its attention. The STP Process The growing use of the STP process has occurred as a direct result of the prevalence of mature markets, the greater diversity in customer needs, and the ability to reach specialized or niche segments. As such marketers are increasingly segmenting markets and identifying attractive segments (i. e. who to focus on and why? ), in order to identify new product opportunities, develop suitable positioning and communications strategies (i. e. what message to communicate), and effectively allocate resources to key marketing activities (i. e. how much should we spend and where? ). Organizations will often commission segmentation research when they want to re-scope their marketing strategy, investigate a declining brand, launch a new product, or restructure their pricing policy. Organizations operating in highly dynamic environments seek to conduct segmentation research at regular intervals, to keep in touch with changes in the marketplace. STP refers to the three activities segmentation, targeting, and positioning Key benefits of the STP process include: †¢ Enhancing a company’s competitive position by providing direction and focus for marketing strategies such as targeted advertising, new product development, and brand differentiation. For example, Coca-Cola identified through market research that its Diet Coke brand (also marketed as Coca-Cola Lite) was egarded as ‘girly’ and ‘feminine’ by male consumers. As a direct result the company developed a new product, branded Coke Zero, which is targeted at the health-conscious male segment of the soft drinks market. †¢ Examining and identifying growth opportunities in the market through the identification of new customers, growth segments, or new product uses. For examp le Arm & Hammer was able to attract new customers when existing consumers identified new uses for their baking soda (Christensen, Cook, and Hall, 2005). Lucozade also changed the positioning and targeting from its original marketing strategy positioned for sick children and rebranded to target athletes as an energy drink. †¢ More effective and efficient matching of company resources to targeted market segments promises the greatest return on marketing investment (ROMI). For example, financial institutions like HSBC and Barclays and large retailing multinationals such as Tesco and ASDA Wal-Mart are utilizing data-informed segmentation strategies to effectively target direct marketing messages and rewards to customers they have classified as offering long-term value to the company, i. . they are profitable customers. Market Create values for customers and build customer relationship An expanded model of the marketing process Marketing Strategy Target consumers are at the centre of the marketing strategy. The company identifies the total market, divides it into smaller segments, selects the most promising segments and focuses on se rving them. It designs a marketing mix using mechanisms under its control: product, price, place and promotion. The company engages in marketing analysis, planning, implementation and control to find the best marketing mix and to take action. The company uses these activities to enable it to watch and adapt to the marketing environment. We will now look briefly at e;ieh factor in the marketing process and say where it is developed elsewhere in this book. The Concept of Market Segmentation Market segmentation is the division of a market into different groups of customers with distinctly similar needs and product/service requirements. Or to put it another way, market segmentation is the division of a mass market into identifiable and distinct groups or segments, each of which have common characteristics and needs and display similar responses to marketing actions. Market segmentation was first defined as ‘a condition of growth when core markets have already been developed on a generalised basis to the point where additional promotional expenditures are yielding diminishing returns’ (Smith, 1956). There is now widespread agreement that they form an important foundation for successful marketing strategies and activities (Wind, 1978; Hooley and Saunders, 1993). The purpose of market segmentation is to leverage scarce resources; in other words, to ensure that the elements of the marketing mix, price, distribution, products and promotion, are designed to meet particular needs of different customer groups. Since companies have finite resources it is not possible to produce all possible products for all the people, all of the time. The best that can be aimed for is to provide selected offerings for selected groups of people, most of the time. This process allows organizations to focus on specific customers’ needs, in the most efficient and effective way. As Beane and Ennis (1987) eloquently commented, ‘a company with limited resources needs to pick only the best opportunities to pursue’. The market segmentation concept is related to product differentiation. If you aim at different market segments, you might adapt different variations of your offering to satisfy those segments, and equally if you adapt different versions of your offering, this may appeal to different market segments. Since there is less competition, your approach is less likely to be copied and so either approach will do. Market consists of buyers and buyers differ in one or more ways. They may differ in their wants ,resources, locations, buying attitudes and buying practices. Through market segmentation , companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products services that match their unique needs. In this section we discuss four important segmentation topics: segmenting consumer markets, segmenting business markets, segmenting international markets, and requirements for effective segmentation. Segmenting Consumer Markets There is no single way to segment a market. A marketer has to try different segmentation variables, alone and in combination, to find the best way to view the market structures. Table 7. 1 outlines the major variables that might be used in segmenting consumer markets. Here we look at the major geographic , demographic, psychographic, and behavioral variables. Geographic | | | |World region or country North America, West Europe, Middle east, Pacific rim, China, India, Canada | |Country region Pacific, Mountain, West north central, West south central, East north central, | |East south central, South atlantic, Middle atlantic, New England. | | |City or metro size Under 5000;5000-20000;20000-50000;50000-100000;100000-250000; | |250000-5000000;500000-1000000 | |Destiny Urban, suburban, rural | |Climate Northern, southern | |Demographic | |Age Under 6;6-11;12-19;20-34;35-49;50-64;65+ |Gender male, female | |Family size 1-2;3-4;5+ | |Family life cycle Young, single, Young married, no children, Young married with children, | |Older, married with children, older married no children | | | |Income Under10000;10000-20000;20000-30000;30000-50000;50000-100000 | |Occupation Professional and technical;managers;officials;proprietors;clerical;sales; | |Crafts people; supervisors;operatives | |Education Grade school or less;some high school;high school graduate;some college | |Race Asian;Hispanic;black;white | |Generation Baby boomer. Generation x, generation y | |Religion catholic, protestant, jewish, muslim, hindu, other | |Nationality North American, South American, British, French, German, Italian, Japanese | |Psychographic | |Social class Lower lowers, upper lowers, working class, middle class, upper middles | |, upper uppers | | | |Life style Achievers, strivers, survivors | |Personality Compulsive, gregarious, authoritarian, ambitious | |Behavioral |Occasions Regular occasion, Special occasion | |Benefits Quality, service, economy, convenience, speed | |User status Nonuser, ex-user, potential user, first time user, regular user | |User rates Light user, medium, user, heavy user | |Loyalty status None, medium, strong, absolute | |Readiness stage Unaware, aware, informed, interested, desirous | |Attitude toward product Enthusiastic, positive, indifferent, negative, hostile | Segmenting Business Markets Consumer and business marketers use many of the same variables to segment their markets. Business bu yers can be segmented geographically, demographically, or by benefit sought, user status, user rate and loyalty status. Yet business marketers also use some additional variables, such as customer operating characteristics, purchasing approaches , situational factors and personal characteristic. By going after segments instead of the whole market, companies can deliver the just the right value proposition to each segment served and capture more value in return. Requirements for Effective Segmentation: Clearly, there are many ways to segment a market, but not all segmentations are effective. For example, buyers of table salt could be divided into blond and brunette customers. Target Markets The second important part of the STP process is to determine which, if any, of the segments uncovered should be targeted and made the focus of a comprehensive marketing programme. Ultimately, managerial discretion and judgement determines which markets are selected and exploited and which others are ignored. Kotler (1984) suggested that in order for market segmentation to be effective, all segments must be: †¢ Distinct—is each segment clearly different from other segments? If so, different marketing mixes, to use the traditional approach to marketing, will be necessary. †¢ Accessible—can buyers be reached through appropriate promotional programmes and distribution channels? †¢ Measurable—is the segment easy to identify and measure? †¢ Profitable—is the segment sufficiently large to provide a stream of constant future revenues and profits? This approach to the evaluation of market segments is often referred to by the DAMP acronym, making it easier to remember. Another approach to evaluating market segments uses a rating approach for different segment attractiveness factors, such as market growth, segment profitability, segment size, competitive intensity within the segment, and the cyclical nature of the industry (e. g. whether or not the business is seasonal, e. g. retailing, or dependent on government political cycles as some large-scale defence contracts are). Each of these segment attractiveness factors is rated on a scale of 0–10 and loosely categorized in the high, medium, or low columns, based on either set criteria, or subjective criteria, dependent on the availability of market and customer data and the approach adopted by the managers undertaking the segmentation programme. [pic] ? Six steps in market segmentation, targeting and positioning Differentiation & Positioning Strategies Marketers can follow several positioning . strategies. These strategies use associations to change consumers' perception of products. Product attrilmtes position many technical products. The positioning of Ericssons EH237 mobile phone is its Low weight and number $ features, while much of BMW's advertising promotes individual technical items- like fresh air filters. In the exclusive watch market Breitling. Baume & Mercier and Audemars Piguet's positioning are on their mechanical movements. Some of their designs leave the mechanisms exposed and one ad argues ‘Since 1735 there has never been a quartz Rlanepain. And there never will be. ‘ The benefits they offer or the needs they fill position many products – Crest toothpaste reduces cavities. Aim tastes good and Macleans Sensitive relieves the pain of sensitive teeth. In the confectionery industry, Italian Gaci and Ferrero Rocher are gifts, while Mars and Snickers bars satisfy hunger. Huhtamaki is Finland's largest industrial company but LEAF, its confectionery division, is only ten in size worldwide. It developed competitive advantage Marketing Services to remain flexible has also led to firms hiring services that provide use without ownership. Finally, an increasing number of firms are keen to focus on their core competences. They are beginning to contract out non-core activities, such as warehousing and transportation, thus stimulating the growth of specialist business service organizations. All these developments have, in turn, led to a growing interest in the special problems of marketing services. Brand Positioning: Marketers need to position their brands clearly in target customers minds. They can position brands at any of three levels. Branding poses challenging decision. *Sample of marketing strategy of stock market consulting firm Finance Hauler Lead life less tension Our company is an service providing company. The goal of our company is to provide service , provide information about stock market in exchange of a particular fee. Ours is an unique company, so far. We are targeting specific segments in the consumers and business markets, taking the opportunity of current situation of stock market. The primary objective is to serve in Rajshahi, shaheb bazaar, then it will be scattered in the whole country, where broker houses stands. In business there is a chance of loss and also profit, we will try to make profit from the first year. Question may arise why this type of consultancy firm? The answer is the present condition of stock market. The main reason behind this is lack of proper knowledge about stock market. Investors doesnt know where to invest and when to invest. Our duty is to make him clear. As Bangladesh is a capital deficiency country, so the capital we have need to invest properly. As we are the student of Finance & Banking , our duty is to analyze the stock market, that’s why we have planned to open such type of firm. At present some brokerage house & ICB some provide information to their investors un officially. These informations are not so profitable. But there is no specialized firm who provide proper information about stock market, that’s why we intended to open such a consulting firm. By describing the targeted segments in detail, it can be said that our firm will satisfy the customers need, want, and their demand , as we have planned to scatter it in the every city of Bangladesh. Bangladesh is a capital defficiency country. As peoples save less consumption more , so we need to invest the savings into right sector, We will provide information to invest in the profitable sector. So at a time the economy of Bangladesh will be increased. The standard of living of common people will be raised. The growth and development of our country will be accelerated. As we will open a firm we need specialised employees by recruiting whom we will help them to lead a better life. Features of our service : A product or service need three characteristics 1. Unique 2. Price 3. Availability According to these characteristics our service or product is perfect. Its unique. By our effort and efficiency it will be available in the whole country after a year or two year, As it is a era of globalization , anyone can get our service by using internet or telephone service from anywhere. We will take a minimum fee for registration and membership which will be easy to pay by the clients. Marketing planning aims and objectives Behind the corporate objectives, which in themselves offer the main context for the marketing plan, will lie the â€Å"corporate mission,† which in turn provides the context for these corporate objectives. In a sales-oriented organization, the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission. This â€Å"corporate mission† can be thought of as a definition of what the organization is, of what it does: â€Å"Our business is †¦Ã¢â‚¬ . This definition should not be too narrow, or it will constrict the development of the organization; a too rigorous concentration on the view that â€Å"We are in the business of making meat-scales,† as IBM was during the early 1900s, might have limited its subsequent development into other areas. On the other hand, it should not be too wide or it will become meaningless; â€Å"We want to make a profit† is not too helpful in developing specific plans. Abell suggested that the definition should cover three dimensions: â€Å"customer groups† to be served, â€Å"customer needs† to be served, and â€Å"technologies† to be used. Thus, the definition of IBM's â€Å"corporate mission† in the 1940s might well have been: â€Å"We are in the business of handling accounting information [customer need] for the larger US organizations [customer group] by means of punched cards [technology]. † Perhaps the most important factor in successful marketing is the â€Å"corporate vision. † Surprisingly, it is largely neglected by marketing textbooks, although not by the popular exponents of corporate strategy – indeed, it was perhaps the main theme of the book by Peters and Waterman, in the form of their â€Å"Superordinate Goals. † â€Å"In Search of Excellence† said: â€Å"Nothing drives progress like the imagination. The idea precedes the deed. If the organization in general, and its chief executive in particular, has a strong vision of where its future lies, then there is a good chance that the organization will achieve a strong position in its markets (and attain that future). This will be not least because its strategies will be consistent and will be supported by its staff at all levels. In this context, all of IBM's marketing activities were underpinned by its philosophy of â€Å"customer service,† a vision originally promoted by the charismatic Watson dynasty. The emphasis at this stage is on obtaining a complete and accurate picture. Needs and corresponding features/benefits of Finance Hauler : Targeted segment |Customer need |Corresponding feature | |Professionals |. Time saving and Holiday scheme|. Usually professionals are busy so they need time less consuming scheme and information, | |(consumer market) | |and in holiday they will get informations. | | | | | | | | | | | | | | | | | | | | | | |. Students have less money so they need fast moving but less price share information, as | |Students |. Seminar and money saving |they know less they will get free seminar discussion. |(consumer market) |scheme | | | | | | | | | | | | | | | | | | | |. Lazy money investment scheme |. They need to secure their retirement pension money, from which they will get fast profit| |Retired person | |and stable market. |(consumer market) | | | | | | | | | | | | | | | | |. Special scheme | | | | |. Women are totally unaware about stock market but they can make a great contribution in | |Women | |country economy by investing their small savings into stock market. We have a special | |(consumer market) | |scheme and care for women. | Competitive review: As our firm is new and unique, so far no competitor in our sector. This type of business is unavailable in our country. At future there may be competitor but now no one. Distribution review : Distribution review needs distribution channels for a product. As our service is unique so there is no better distribution channel. We have to advertise through television , radio , news paper etc. And most importantly through brokerage house. We will distribute handbills and posters. SWOT analysis: Strengths : Our strengths depends on the followings * Innovative service *Security *Pricing Weakness : Weakness are internal elements that may interfere with the company’s ability to achieve its objectives. The weakness of our firm is only the brand awareness. Opportunities : *Increased public demand *Lower technology cost. Threats : *At present no competitor so far but near future there may be competitor then there will rise our threat. Short run objectives : * First we will open our firm in Rajshahi to provide service. *Try to increase member *Profit maximization Long run objectives : *Scatter our services all over the country *Wealth maximization Issues : In relation to the service launch; issue is the ability to establish a well regarded brand name linked to a meaningful positioning. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, quality and value. Marketing Research & Development: In this segment how marketing research will be used to support development, implementation and evaluation of strategies and action programs. As our service on stock market, we mainly focus on capital market, economic conditions, performance of companies’ research & development. Action programs: Action programs should be coordinated with the resources and activities of other services. The first action is to know about the capital market to the people. Then make a positive concept about stock market and how to gain in the market in short run and long run. Budgets: Budgets serve two main purposes: one is to project profitability and another to help managers plan for expenditures ,scheduling and operations related to each action program. In our services We need a flat for our office purchasing furniture, equipments and other elements. Controls: Controls help management assess results after the plan is implemented identify any problems or performance variations and initiate corrective action. We are developing contingency plans to address fast-moving, new technology and new competition. ———————– Build profitable relationships and create customer delight Construct an integrated marketing program that delivers superior value Design a customer-driven marketing strategy Understand the market place and customer needs and wants Customer relationship management: build strong relationships with chosen customers Product and service design: build strong brands Select customers to serve market segmentation and targeting Research customers and the marketplace Pricing: create real value Manage marketing information and customer data Decide on a value proposition: differentiation and positioning Customer relationship management build strong relationships with chosen customers Distribution: manage demand and supply chains Partner relationship management: build strong relationships with marketing partners Promotion: communicate the value proposition ———————– 2

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Two boys who live In the same town, one being a small and often diminished boy, Owen Meany and the other Johnny Wheelwright who loses his mother early In his life. It is narrated by Johnny himself, in which he describes how Owen altered his fate in god. The whole affair begins during a little league baseball game, when Owen hits a foul ball that unfortunately strikes Johnny's Mom in the head, in turn killing her. After this event Johnny lives in different homes, however he and Owen remain good friends and together overcome many obstacles throughout their lives.Johnny tells his story to show the reader how powerful it can be to have a friend who is so inspirational and well guided, to promote his fate in god, and to show how magnificent of a person Owen Meany is. A Reason for Johnny narrating the story Is that even thought Owen kills his mother, his only link to knowing who his father Is, he still manages to remain friends with Meany. This shows how much trust and admiration Johnny ha s for Owen. Throughout the novel, Owen continues to baffle Johnny with his â€Å"God Given† knowledge.Each time Owen assists Johnny; It makes Johnny want to become closer to god as he feels his friend is blessed. For example Johnny does not wish to join the army during the Vietnam war, and Meany ensures this wont happen as he convinces Johnny that cutting of his finger will exempt him from enlisting. This is Owen watching out for his best friend. This event is connected in Johnny's reason for telling his story because if it wasn't for Owen thought of amputating his finger, he could have ended up a statistic; one of the 58 thousand dead American soldiers.Owen however showed great courage and enlisted as a usually assistance officer, were he transported dead soldiers to there families. Early on In Johnny's life Owen assures him that God will gulled him to finding out whom his father Is. Throughout Owens life he considers himself to be â€Å"Gods Instrument†, as he Is sen t messages from god such as the fact that he This strong connection with God that Owen preaches throughout his life is another reason for Johnny to share his story of growing up with Meany. Owens messages from God begin in a school play were he invasions his gravestone, as he plays a ghost.Him playing a ghost is also a hint at his foreseeable death. He believes he is destined for a heroic death. Him and Johnny begin to practice a basketball move called â€Å"The Shot†, in which Johnny lifts Owen too the hoop, and Owen dunks. This move is later used to save the lives of several young boys, and Johnny. When the two pals meet later in there lives when Owen Is on duty in Arizona guiding refugee's to living areas, a patriotic teen tries to blow up a group of refugee Vietnamese children who Johnny and Owen are escorting. The grenade lands In Owens hands.As it does, he tells Johnny that the shot was practiced for this moment and Johnny does the move and lifts Owen too a window, whil e Owen chucks the live grenade out of the window. Due to the explosion Owen is killed, however he saves the bystanders in the process. This Owens actions and that he lead him towards a heroic and mind-blowing exit. A last and final reason why Johnny tells his heart breaking story, is that before Owens funeral at there hometown of Gravesend, Johnny stops by the reverend's office to talk o him and what happens next changes Wheelwrights life forever.Owen Meany's ghost possesses the reverend, and proceeds to tell Johnny that the reverend in fact is his father. Owen also tells Johnny that the reverend prayed for the foul ball to kill his mother, and in vengeance, god has turned from the reverend. This event, shows Just how divine Owen was, but what Owens father would tell Johnny soon after would solidify everything Johnny believed. Johnny pays a visit to Mr.. Meany, and is told by him that Owen was a virgin birth, Just like Jesus Christ.It all is clear to him now, the vision of the tombs tone, the shot and now this, Owen really was a messenger of God. Johnny Wheelwright tells the magnificent story of living along side Owen Meany to reveal to you, the reader, what a blessed individual the small and dwarfed Owen Meany was. He tells his account to display how somebody can be so close and intimate with God, and how Owen truly changed his life for the better. The events that took place during Johnny's life could only have been so, if it wasn't for the God favored boy, Owen Meany.

Economic inequality Essay Example | Topics and Well Written Essays - 750 words

Economic inequality - Essay Example What mainly creates this economic inequality is the fact that most of the people do not utilize their talents, but rather envy other successful people's talents and wish they had the same talents meaning that they are jealous. It is better to be envious than jealous of other people's success because envy comes in two forms: positive and negative envy. If someone is positively envious he/she will work towards achieving the goal the other person has achieved but when a person is negatively envious then he/she will develop jealousy in you. Jealous people wish for others not to have what they cannot have. Since everyone has his or her given talents regarding a certain field then should utilize those talents to become economically satisfied. This proves that the economic inequality comes from the wish of the people who do not want to utilize their given talents and opportunities to become economically satisfied hence creating economic inequality. In the other point of liberty upsets patte rn, imagine that the distribution is favored by one by one of the entitlement concepts and everyone has an equal share of wealth and riches. They would still lose their treasures to some more innovative people. Nozick also argues that no end state principle can be continuously realized without interference with people’s lives. This means that even if resources are distributed fairly people would still redistribute them through exchanging goods for services and giving things to other people for certain favors.

Could terrorists aquire Weapons of Mass Destruction and how Essay

Could terrorists aquire Weapons of Mass Destruction and how significant is the threat of them being used - Essay Example Most of these terrorist groups have sought to obtain the weapon of mass destruction. Al-Queda is the only terrorist group still pursuing to have WMD. The possibility of terrorist groups acquiring WMD is higher through former Soviet Union and due to the distribution of information and technology. The threat is evident with countries budgeting for prevention and response to these attacks. Most of the terrorists groups’ intentions changed from politics to the ability to kill a large number of people evident through actions of Al-Queda hence need WMD. Al-Queda is the leading group in the search to have WMD that is in line with the group’s goal of killing a large number of people in each attack. Al-Qaeda’s goal is evident from 9/11 attack and aborted attacks on the same day. Their ability has tremendously increased in the past due to their economic capability and availability of relevant information. However, the ability to acquire nuclear weapon may be lower due to technology requirements, unavailability of materials to build one and regulation in its acquisition. The terrorist groups have no option but use the improvised explosives in their attacks. The CIA shares the same idea that terrorist groups have lesser chances of acquiring WMD. Many terrorist groups including Aum Shinrikyo, Al-Queda and associates have in the past pursued WMD (Mowatt-Larssen, 2010, p 1). Strict regulations are among the factors impeding these groups from having the weapons. Even with these regulations, some terrorist groups like Al-Queda have made much progress in the process of acquiring WMD. The main goal of Al-Queda is to acquire nuclear weapon emanate from the message of the former leader Osama bin Laden. Other groups find it challenging and resort to using weapons including explosives that are easy to acquire. The accessibility to WMD by the terrorist groups is still hard, but some groups may acquire these weapons in future. The threat

Language Variety Essay Example | Topics and Well Written Essays - 2000 words

Language Variety - Essay Example At the risk of oversimplification let us ask a fundamental question: What is language "Language is a complicated business. In everyday talk, we use the word 'language' in many different ways. It isn't clear how 'language' should be defined or what the person on the street thinks it actually is!" (Downes, 1998, p.1). We tend to define language differently in different situations. We talk of the incoherent utterances of an infant, as a child's language. When we refer to the melodious intonations of some languages we refer to language in terms of aesthetics. When we talk of language in standardized correctness, we talk of language as grammar. We also talk of language as a skill, a We also tend to define language in terms of the use to which we put it. We talk of legal language. The language used by the legal profession tends to be quite different from our everyday language. We also talk of medical parlance. That is the language used by the medical fraternity. This is again different from the language we use in everyday life. Then you have computer language which is quite distinct from any of the other languages. In a way each specialized profession it seems has its own characteristic language. Chomsky defines language as "a set of very specific universal principles which are intrinsic properties of the human mind and part of our species' genetic endowment" (Chomsky. 1986: 15 ff. as cited in Downes, 1998, p.17). While that may indeed be the best definition of language, the definition of language needs to be examined from a sociolinguistic perspective. What is Sociolinguistics "The most obvious definition of sociolinguistics is that it is the study of language in society" (Schmitt, 2002, p. 150). Schmitt goes on to say that most sociolinguistic studies are basically descriptive, but focus on achieving "scientific objectivity", even when these studies involve intricate influences that society has on language. Sociolinguistic studies also take into consideration "social aspects of language" in a pragmatic way, explaining social influences as accurately as possible. (Schmitt, 2002, p.150) Language Variety 3 A Sociolinguistic Definition of Language Sociolinguistics tends to define language as what the members of a specific society speak. However they also take into consideration the fact that a society may have more than one language or many dialects of the same language, and therefore view language with the conviction that it is not something that is independent of society. (Wardhaugh, 2002, p. ix) Purpose of Language "The notion of discourse is the conceptual link between language and society, looking upwards on the one hand to social structures and cultural meanings and downwards to the nitty-gritty of words and grammar - lexicogrammar - on the other" (Bartlett, n.d, p.113 ). (Bartlett, n.d, p.113) argues that language is a "socially motivated construct" because of what it helps to do. Any language basically serves two purposes: it facilitates interaction and serves as a means of communication. The Common Components of All Languages All languages have three common

A Critical Analysis of the Role of a Teacher Facilitating Children's Essay

A Critical Analysis of the Role of a Teacher Facilitating Children's Development in Speaking and Listening - Essay Example In the process of doing so, the paper discusses several speaking techniques and the role the teacher must possess to facilitate students in the process. The paper begins with the teaching aspects in listening and mentions several mild but powerful techniques, such as the teacher fronted listening technique where the teacher adopts the role of a reader who reads at a pace comprehensible by students, and the turn taking and topic management techniques where the teacher adopts the role of an expert in cognitive psychology. Sometimes the teacher has to adopt a role that encourages the students to explore the capacity of their minds. Several techniques for such a scenario have been discussed at length implying a deeper reflection used to analyze, synthesize, and evaluate (Dawes, 2008). Nowadays, language delay and word poverty are some of the biggest issue being generated in the society, therefore, the paper assess the role a teacher in the speaking up approach as well. In order to inculc ate the art of oracy, the paper discusses techniques that aid the development of a child’s thinking power which must be started from key stage 1. It has been established through the literature that there are many views focused on developing these skills at an early age, for the purpose of which, besides different techniques, the paper highlights the role of teacher as a facilitator and establishes this as of utmost importance. Teaching aspects in Listening After scanning the environment in which the session must be conducted, and collecting the material needed for the process, the teacher must also be well aware of the Key Performance Indicators of his/her job. Below are stated the most common strategies that are needed to instill the art of listening in children as well as the role required by the teacher when these strategies are applied. The teacher fronted listening technique One of the typical roles a teacher adopts when inculcating the art of listening into the students is the activity of listening to stories. For example the teacher selects stories for children that are from level 1 and 2 and contains only a few words unknown. Then the teacher slowly reads the story where each sentence is read at a pace comprehensible by the students. When an unknown word comes, the teacher writes it on the board and reads it twice. In this way, when the word comes again, the teacher quickly points to the board and the students identify it. This technique thus instigates the interest of learners to maintain their interest in what they are listening and also understand what they are listening to. Oral cloze exercises: Developing active listening in students compels the teacher to critically analyze the skills needed by the students and requires efficient strategies adopted by the teacher to meet them (QCA, 2003). One such strategy is the oral close exercise which involves the children to guess the next upcoming words. For example, the teacher starts the story and every 50 seconds stops so that the learners could guess the word without too much interruption in the story. The guess is immediately followed by the answer from the teacher (Newton, 2009). Picture ordering and ‘What is it?’ Technique: Another strategy is the Picture ordering and the ‘what is it’ technique. In the former, a wrong arrangement of pictures is used and the students are forced to use their listening abilities. For example, the students first listen to the description and then replace it with the right order. As for the latter strategy, this technique involves the teachers to describe something where the students have to further identify it.

The Risks of Sports Doping on Weight Lifters Research Paper

The Risks of Sports Doping on Weight Lifters - Research Paper Example However, doping is rampant some athletes have taken upon themselves and their managers to deceive the doping tests and have a competitive advantage over other athletes. Despite testing being done without advance notification and having a long list of banned substances, cheating by athletes has been rampant and more effective than in the past. It is with the understanding of the rampant cases of doping in sports that this study aims at understanding the risks of sports doping on weightlifters (Saugy et al., January 01, 1996). According to Thieme and Hemmersbach (2010), doping as a word first mentioned in the English dictionary in 1889 despite the attempts at enhancing performance by athletes have been a much older activity. Doping has its origins 5,000 years in China when the use of Ma Huang (an extract from the Ephedra plant) was used to suppress coughing and stimulate circulation (Thieme & Hemmersbach, 2010). Further, eating of testicles was recommended by Indian Physician Sutruta and used by the Huns around 300 BC, hallucinogenic mushrooms in 3 BC show the development of doping in sports. Strong stimulants like cocaine, alcohol, caffeine, and strychnine would later be used by cycles and other athletes to promote endurance (Baron et al., January 01, 2007). Mariani wine that would lead to the conferring of a gold medal to Vin Mariani was also used widely but was banned by Germany in 1920. Start of human tests to reduce athlete doping revealed numerous cases of doping and the start of banning by The Inter national Athletic Federation (IAAF).  

Asylum and Immigration Law Essay Example | Topics and Well Written Essays - 1500 words

Asylum and Immigration Law - Essay Example Some of the reasons mentioned by these legal brains include the need for economic protection. Even in the light of the fact that rules that limit the movement of people from one country to another remain, there also remain the need for people to be trans-bordered once a while without going through the laid down procedure2. One condition that creates this legal exemption is the issue of asylum seeking. This paper discusses the Humanitarian Aims of the 1951 Geneva Convention and how the aims have been upheld by countries over the years – particularly the United Kingdom. Background to the Humanitarian Aims of the 1951 Geneva Convention In the year 2001, the world celebrated 50 years of passing the Status of Refugees through the 1951 Geneva Convention. Legal analysts note the humanitarian needs that accompanied the need for the convention. In the first place, Mason (2009) notes that there was a humanitarian need for the convention because of the increasing rate at which the number of refugees was multiplying the world over. She notes that â€Å"over 30 million â€Å"persons of concern to the UN High Commissioner for Refugees† can still be counted in the world today.3† In the midst of the increasing population of refugees, the fundamental human rights spelt out in the Universal Declaration of Human Rights (UDRH) by the United Nations General Assembly of 1948 covers and protect refugees also4. It is for this reason that in 1951; three years after the Universal Declaration of Human Rights, the Geneva Convention sought it prudent to institutionalize policies that protected the basic rights of refugees. Even more, there was the realization by the Geneva Convention to the effect that causes and factors that put people in the state of being refugees were mostly, inevitable, unpredictable and unintentional and thus the need to be empathetic towards the plight of refugees. In this direction, the FAO Corporate Document Repository (2009) states that †Å"as man-made disasters are one of the main causes that force people from their homes, international refugee law, contribute to protect human rights in emergency situations.5† It was indeed with such humanitarian aims that the leaders who met in Geneva in 1951 thought it prudent put together the Geneva Convention and Protocol relating to the Status of Refugees6. Overview of the UK Social Welfare System in protecting the rights of Asylum-seekers Even though the social welfare system of the United Kingdom was not structured purposely to cater for asylum seekers alone, the system has a lot of place and representation for asylum seekers; especially based on the core principles on which the system functions. Spicker (2001) quotes Asa Briggs (1961)7 who defines the principles on which the social welfare system of the United Kingdom operates as â€Å"a guarantee of minimum standards, including a minimum income; social protection in the event of insecurity; and the provision of servi ces at the best level possible.8† Since refugees fall under all these three wings of principles, it has become eminent on the United Kingdom Social Welfare System to over the years protect the rights of Asylum seekers. Once present, there are laws and legal reforms binding the United Kingdom government to put in place certain basic conditions and

Human resource Essay Example | Topics and Well Written Essays - 4500 words - 1

Human resource - Essay Example After exploring the salary structure and job performance evaluation, the best ways to increase employees’ salary in accordance to the company’s profit earnings will be explained. Upon exploring the significance of behavioural competencies with the skill development of each employee, decision of organizational study and hr development strategy particularly with the importance of trainings as well as learning and development through an open distance learning will be tackled followed by discussing the importance and impact of employee recognition in the context of employee relation. With regards to trade union issues, the differences between multi-union, single table, single union and partnership will be discussed followed by explaining the benefits and advantages of conducting a collective consultation like redundancy, transform of under takings, health safety, pension, and work place agreement. According to Roy Ballentine of Ballentine Finn & Co.; â€Å"Getting the right people in the right jobs is important because we are running a business that depends on human capital† (Alexander, 2009). It simply means that employing a person with sufficient skills and knowledge to perform a task could enable the organization meet the business objectives. A common problem that most HR managers are experiencing today is that hiring new employees who are capable of performing the job does not literally mean that the newly employed individuals would stay with the company for a long period of time. One of the most common reasons why newly hired employees would decide to leave the company is due to the fact that they could not fit in the organizational culture or the existing team within the department. For this reason, it is a challenge for HR managers to get the right people in position. Organizational culture is a paradigm developed by individuals within the organization which over time forms a strong pattern of behaviour and belief that could significantly affect

Aging and Ageism Essay Example | Topics and Well Written Essays - 1000 words

Aging and Ageism - Essay Example From this paper it is clear that Janet is has her resilience and ability to adapt to change. Being married to an alcoholic for 35 years greatly affected her and her ability to deal with turbulence and change. She has grown through adversity all of her life and now leads a content lifestyle still pursuing her dreams at age 71. She has taught me that a passion for life, varied interests and a deep desire to help others can create a joyful life.This study outlines that celebrating and recognizing transitions in life has always been important to Janet. At age 60 she was given a crone party where her family and friends took the opportunity to acknowledge her for where she had come from and where she currently was. It was a chance for her to share some of the lessons she has learned as she aged. Janet used the ceremony to release past issues like a smoking habit she quit many years before, menstruation as she had already gone through menopause, her teaching career, her husband, and the rai sing of her children. It was a unique way for friends and family to learn from her experiences as well as honor who for who she had become—and recognize that even though she was now considered at times by society as â€Å"over the hill†, that she had many years of fruitful opportunities still available.  Spirituality has always been a large influence on Janet and her outlook on life. She is deeply religious and believes that her thoughts and actions affect others as well as herself.

Project manager for a Cable Planning Essay Example for Free

Project manager for a Cable Planning Essay As the project manager for a Cable Planning team, I will manage the creation of the cable plan for a new building that will be built, with construction set to begin in six weeks. My first task in creating a Cabling Plan is to develop an Executive Summary that will contain the Project Introduction and Infrastructure Cable Specifications and Standards. My manager gave me the overall project plan that includes: A detailed description of the new building, including the total number of computers for all of the employees of the company. Also the server and network topology hardware that is required to put the system together. Cable Standards and Codes: ANSI/NEMA Standards Publication No. WC 66-2001 â€Å"Performance Standard for Category 6 and Category 7 100 Ohm Shielded and Unshielded Twisted Pair Cables† ANSI/TIA/EIA-526-7 â€Å"Measurement of Optical Power Loss of Installed Single-Mode Fiber Cable Plant† ANSI/TIA/EIA-526-14A â€Å"Optical Power Loss Measurements of Installed Multimode Fiber Cable Plant† BICSI TDMM â€Å"Telecommunications Distribution Methods Manual, 11th Edition† CENELEC EN 50173:2000 and amendments â€Å"Information Technology – Generic Cabling Systems† IEC/TR3 61000-5-2 – Ed. 1.0 and amendments â€Å"Electromagnetic compatibility (EMC) – Part 5: Installation and mitigation guidelines – Section 2: Earthing and cabling† ISO/IEC 11801:2002 Ed 2.0 and amendments â€Å"Information technology – Generic cabling for customer premises† NFPA70 National Electric Code – Article 645 and Article 800 2.2.15. NFPA 70E â€Å"Standard for Electrical Safety in the Workplace, 2004 Edition† 2.2.16. NFPA 75 â€Å"Standard for the Protection of Information Technology Equipment, 2003 Ed.† Building Standards and Codes: ANSI/TIA/EIA-568-B.1, ANSI/TIA/EIA-568-B.2, ANSI/TIA/EIA-568-B.3, and addenda â€Å"Commercial Building Telecommunications Cabling Standard – Part 1: General Requirements† â€Å"Commercial Building Telecommunications Cabling Standard – Part 2: Balanced Twisted-Pair Cabling Components (December 2003)† â€Å"Commercial Building Telecommunications Cabling Standard – Part 3: Optical Fiber Cabling and Components Standard† ANSI/TIA/EIA-569-B and addenda â€Å"Commercial Building Standard for Telecommunications Pathways and Spaces† ANSI/TIA/EIA-606-A and addenda â€Å"Administration Standard for the Telecommunications Infrastructure of Commercial Buildings† NFPA 76 â€Å"Standard for the Fire Protection of Telecommunications Facilities, 2005 Edition† ANSI-J-STD-607-A and addenda â€Å"Commercial Building Grounding and Bonding Requirements for Telecommunications† Project Materials †¢Fiber-Optic Design Considerations a)We will be utilizing fiber optics in various ways. We will be crafting the backbone, and riser runs with fiber optic cables. †¢Basement Server Complex Design a)The server will have a network capacity that exceeds the 110 people/computers in the basement. One computer per person. b)We will patch each of these computers to the wall outlet with standard Cat6 patch cables. c)Risers and backbones will be constructed with fiber optic cables. d)Horizontal runs with utilize Cat6 cabling. e)We will need 5 Cisco WS-C3750 G-24PS-S:24 Ports catalyst switches to maintain the minimum standard of having 4 ports free on each switch †¢Standard Floor Design a)The network capacity of this design is to exceed 200 people/computers. One computer per person. b)I will patch each of these computers to the wall outlet with standard Cat6 patch cables. c)Risers and backbones will be constructed with fiber optic cables. d)Horizontal runs with utilize Cat6 cabling. e)I will need 10 Cisco WS-C3750 G-24PS-S:24 Ports catalyst switches to maintain the minimum standard of having 4 ports free on each switch. †¢Fiber-Optic Characteristics: a)SC connectors will be used to terminate optical cables. †¢Bandwidth a)The hardware we are installing will have a speed of 1Gbps. †¢Attenuation a)I will use special tools to test for attenuation as the project progresses, and replace accordingly. †¢Electromagnetic Immunity a)I will periodically test for interference. †¢Link Performance Analysis a)I will schedule periodic tests to verify performance, and bandwidth speeds. †¢Cable Transmission Performance a)I will test for inconsistencies in transmissions sent and received. †¢Splice and Connector Performance a)I will test each termination and connector to ensure it meets or exceeds the expected standards. †¢Power Budget a)I will calculate each devices power requirement, to ensure adequate power is provided. b)I will use energy efficient methods, which will not sacrifice performance, but ensure that utility costs do not exceed the budget. Standard floor layout

Effects of Computers and Technology on Society Essay Example for Free

Effects of Computers and Technology on Society Essay The development of office computers in late 70s has made a major breakthrough in our present society. Although the earlier computers were used solely for the purpose of processing and transmitting military data, the realization on the use of computers bear out the office computers we have today. Office tasks have never been easier since the computers have been dedicated to complete such enormous and taxing jobs in data processing. Since then the work loads particularly in the office have become minimal and less stressful for the employees. Suddenly because of our innovativeness we began to explore more and come up with more sophisticated computers we use today. The earlier versions of computers were unpopular because they are bulky and with heavy features which makes them inappropriate for small offices. Thus most of them are installed on laboratories and engineering rooms. As computers continued to be innovated, their sizes have been greatly reduced but they are now faster and more reliable. They can now be used for word processing which is a very essential in processing documents. In the mid-80s the dimension of the computers continued to be lesser into portable desktops and can now be placed on top of office tables. Indeed they now evolved to be more compact, lighter, faster and more powerful. They can now run multiple programs and software at the same time. Then in the 90s the age of the Internet has arrived. From the introduction of powerful computers now comes the most usable means of transferring data and messages all over the world. Here is the now the world of the World Wide Web or the Internet. The Internet has developed into one of the most powerful medium for universal communication, mode of information provider, highway for electronic transactions and most convenient source for entertainment. The Internet link computers by phone lines and high speed digital lines which networked all computers that are spread out around the world. Technology which brought up the invention of the computer and the Internet has made everything possible. We have improved a lot by leaps and bounds. The Internet as today’s most ingenious form of technology has greatly influenced our lives. We can now find jobs just by browsing the Net, watch movies from different websites, search for anything and everything that is beyond our imagination, source out information on any subjects and conduct transactions with other people around the globe. It is now so easy to send messages just by typing our texts using our email address and with a click of a button can send the message to other emails. Transferring the message may just take few seconds. Another example to prove the efficiency of the Internet are the chat rooms that can transfer bulk of messages and pictures in seconds at the same time. These are only few but most usable contributions of the â€Å"technology† we use today. Since the Internet has become the highway for the largest and widest medium of communication and information exchange, business transactions and on-line commerce have developed into the most popular method in business operation. The largest online deals in the world such as the Stocks Exchange and the Foreign Exchange currency trading rely on the Internet to conduct business. In line with this technology, the computers, however, also became sophisticated and powerful to carry on the task of processing data and information hundred times better than what ordinary computers can do three decades ago. To frank and honest this is what people want to invent and invest on technology to make things lot easier for us. Even ordinary house chores are now performed with the aid of the machines. We have invented washing machine, the dishwasher, the floor polisher, the air-conditioning system and the television for our entertainment. How wonderful it is to live in a world full of magic brought about by the gadgets, machines and equipment we make. But after all of these amazing things have been invented did it benefit the society in general? It is true that the inventions of machines have made things lot easier, faster and more precise. But do you know that since technology has greatly improved, millions of jobs have already been lost because they have become obsolete? As we advance in our future and develop more technology there is also displacement of man with their profession. We use to power everything by hand then by the machines and now by the computers. Why would manufacturing companies hire production people if they can mechanize and computerize every process in their factories? Why would car makers hire people for car assemblies where they can buy machines that are programmed and automated? Machines does not take their break, do not complain about abuse and no need for any insurance? Obviously because of our â€Å"technology†, people are getting phased out of their circulation and depriving them to earn their living. The computers, the Internet, the game gadgets, cell phones and accessories have also loosen our touch with the reality thus our bond with our families are also affected. The realization of the technology which has widened man’s contact into the outside world has in a way confined him to smaller virtual world that rely on technology alone and not on physical attributes (Ghimire 2006). On the side of the economy, however, the negative impacts are obviously caused by the advancing technology. It is true that many people preferred engaging on technology-based education have benefited with the continuing trend in science. But what happened to those who did not earned degrees or does not have knowledge with the trend? How can they cope up with the world that is being run by this technology? Would they remain to be at the bottom of the ladder because the skilled people take all the best opportunities? Since the early 70s, computerization started to liberalize workforce, American workers with non-degrees begin to feel the squeeze. This is because the technology has started to manage the world in a more synchronized and automated manner. The most favored jobs have turned the table in favor of the educated and the skilled. To cope up with the development, courses in relation to technical skills, computer and software engineering and programming were offered. Today, the people who dominate the highest income brackets come from among those who specialize in this field. The jobs for the unskilled have become leaner and the demand for their services was greatly reduced making them poorer, ignorant and unfit for employment. According to L. Mishel, Director for Research on Welfare Reform Network, the hazard on the development of information age is that while the technology can replace workers with cheaper cost, this trend might become self-destructive with the economy because there will not be enough purchasing power to push the economy onward while we lead our lives into the future. To ease the effect of technology on people, Mishel suggested that there must be political action to make societal evolution beneficial to everybody (Smith 2007). But although the technology has affected those who are untrained, the computers and the Internet have produced a digital world of information and accessibility. Almost everybody can now reach out to the Internet. You only have to go online to order goods, books, clothes or even groceries and it will be delivered directly to you. The Internet also benefits the older people because they can now email people they want to get in touch with. If you happen to feel sick and want to check for yourself about the symptoms you have you can check from the Internet to avoid health hazards. Moreover, the computers and the Internet have created a world full of opportunities. Jobs are being created and obtained everyday because there are always new jobs entering the Internet sphere. This is especially beneficial for those who have skills with regards to Information Technology. Based from the 2005 – 2006 National Association of Colleges and Employers, the regular computer engineer can earn more than USD53, 000 a year for their first year of employment while the entry level management can make up to USD 38,000 as well. Even small businesses have greatly benefits from this technology. Business owners can now advertise their product through many websites and can organize employee schedules with programs like Microsoft Excel. There are also online educations today that many universities offer and the opportunities are getting larger. It is projected that by the year 2009, one in every ten students will be enrolled in an online degree program. However, there are always disadvantages from the advantages. Now the backlash from this advantage does involve risk with every person registered on the Internet. Identity theft has always been the number one crime in the United States. Although programs are constantly created to protect users from Internet hackers and scammers, there are also lots of experts who use their knowledge to commit fraud in their favor. Billions of dollars are being stolen because of identity theft, scams and online fraud. Unfortunately only few of them are getting caught and usually the discovery was too late before the harm has been done. Even the movies and TV series which are supposed to be legally shown only on cinemas and televisions are also being shown on the Internet without proper license and agreement with the producers. Recently the Writer Guild of America demanded payments from the owner of the domains. In effect, the rights of producers, TV stations, actors and actresses are violated and the chances to earn from these shows are lost. Sadly as the worlds of computers are here to stay there are always dangers in getting scammed in every step of the way (Weidenfeld 2008). And so as the technology changes in its fast paced environment we, as users also changes as well. Let’s just hope that we could always cope up with any changes that the age of information and technology can bring us. There would be transformation and modification, of course but with less time to prepare we may probably make the wrong choices and our technology even it was intended to develop can destroy us (Graves 1990). Summary Computers and the Internet are two of the most brilliant discoveries of man. Life has never been easier with their aid. Computers are the most used and essential equipment in the office or even at home. Everybody almost have it because of its functionality and usage. The Internet on the other hand has succeeded in building gaps between people, races and cultures and provides us the opportunities to explore all things that exist here and beyond our world. But while we are joyful of the benefits of these forms of technologies not everybody is at their advantage. From the very first introduction of computerization, the untrained and the unskilled began to feel the hardships of being uncompetitive. The technology has created jobs according to its own trend. If you are unskilled and wants to earn a decent living you have to sweat it out to and can be able to earn minimum wage while the new generation of computer experts enjoy their chances in their virtual world. This is the general belief of some observers. Analysis According to the points presented, there are always advantage and disadvantage at any prevailing discoveries of man. Man is a very adaptable creature and he makes discoveries according to his needs. The Internet and the computers have naturally eased up our burdens with our jobs, communication and commerce. But with this technology there is the theory that lots of people still blame technology as the culprit in decimating their chances to be competitive. Accordingly, people living on rural societies as well as the older people and the unskilled feel that they are always left out with the technology making them helpless and useless. But my personal opinion relies not how quantitative the advantaged of technology to most people but how the technology could benefit all people in any society. Technology does shape our future but our future depends on every fiber in our society which means that the people alone are shaping the future not the technology. Technology is merely the product of our modernization and innovation that is continuously taking us higher to new realities and development. But we lest not forget that technology can also be erased, altered or reprogrammed because the society is making the technology themselves. However, the complexities of the issues discussed here is that has the introduction of the computers and the Internet really affected our society in general? True enough the untrained and the uneducated can find it hard to participate with the virtual world. But does technology was created to rationalize people according to their capabilities? I think not. Whether we like it or not our technology with computers and the Internet will continue to advance and so there are no chances in going back to pick those that have been left out. There are always two sides of the coin here. It is up for the people to choose. If we are people with strong mind and interest to cope up then we can be able to discover how wonderful the technology can bring. Computers and the Internet are not complicated, adaptable, beneficial and educating people continuously. Whatever jobs and opportunities you wanted can be found in the Internet regardless of what you can do. Just look around and observe. Even children, the elderly and disabled people can benefit from the technology. Education, jobs, opportunities and communication is now empowered by our technology. The old days of manual labor is almost over. We invent things to make things easier and there is nothing wrong with doing the job the easy way. If there are people who are against of this technology it maybe because they are closing their mind with it. The Internet offers all kinds of prospects in learning, opportunities and information. It is only right that we have to take advantage everything that it offers because for sure we would definitely grow with it References: Ghimire, Shakti. 2006. Effects of Computers and the Internet on Society. in Student Operated Press. Vero Beach, Florida: SOP. org. Graves, James. 1990. Technology and Its Effect on Society. Smith, Hakeem. 2007. How Emerging Technology Affects Modern Society. Weidenfeld, Kelly. 2008. Effects of computers and the Internet on society Helium.

Influence of Pablo Picasso on Art

Influence of Pablo Picasso on Art Pablo Picasso: His Influence on Art. The influence of Pablo Picasso on art can be measured via the enduring fame of the man; he remains, arguably, the most famous artist since Michelangelo, more celebrated than Duschamp, Monet or Cezanne. He was a legend during his own lifetime, the celebrated Salvador Dalà ­ citing Picasso as, â€Å"his hero, and to be taken seriously by him [Picasso], a sort of right of passage.† His posthumous reputation is built upon the solid foundation of innovative art coupled with revolutionary expressionism that many commentators have seen as constituting the very genesis of modern art. For many, Picasso is none other than the artist who carried painting into the twentieth century, the personification of the advent of a new age in art felt in the same way as it was in industry, economy and ideology. His private life and professional life merged more than most famous artists. Bar for a small period towards the end of his life, Picasso was free from the scandal that accompanied the legends of Matisse, Van Gogh or Manet, for instance. Art was always his first mistress, although more than most other artists, Picasso drew from the experiences which touched him in his personal life to inspire his creative output. Born in Spain Picasso was, from the outset, noticed as a child prodigy by his art teacher father. Indeed, the Museo de Picasso in Barcelona is dedicated almost exclusively to his very early paintings and sculptures. By the time he was a teenager Picasso began to frequent the more Bohemian outlets of Barcelona, where his inquisition acted like a sponge for the diversity of influences all around him. Inevitably, Picasso moved briefly to the capital of art, Paris, where he was further exposed to the rich variety of expressions prevalent at the fin‑de‑siecle. One can see these formative years as essential in the development of the discernibly different styles that Picasso adopted in his adult life. First he experimented with realism and caricature, heavily influenced by his time in Paris. Commentators have since labelled his next two phases as the â€Å"Blue Period† and the â€Å"Rose Period† respectively. During the â€Å"Blue Period† (1901‑1904), Picasso relied heavily on a blue palette for his paintings, where he focused excessively on the traditional outsiders of society to tell his story: beggars, prostitutes and vagrants make up the bulk of the actors in this phase of his life. In contrast, the â€Å"Rose Period† (1904‑1905) used as its focal point less wretched members of society, though he still accented the ridiculous: clowns, trapeze artists and other circus personnel tended to constitute the majority of his work during this epoch. Apart from bequeathing such classics as the Blue Period’s La Vie (1903) and the Rose Period’s Family of Saltimbanques (1905), the work of Picasso during the very early years of the twe ntieth century also highlights the tendencies of an artist who is unwilling to be pigeon‑holed as an exponent of only one type of art. His greatness came from his ability to transcend certain artistic genres without ever losing any credibility or acumen. Next Picasso travelled to Holland where he was greatly influenced by the classical paintings of Greek mythology. He returned to Paris where he was intrigued and challenged by the ground‑breaking Fauvist work of Matisse, which used familiarly grotesque themes to Picasso’s â€Å"Blue Period†.   The caricature‑like nature of Matisse’s work inspired Picasso to experiment with ancient, primitive art, especially that which so influenced the Iberian culture from where he hailed. With Spain being positioned so close to Africa, Picasso naturally, â€Å"appropriated African art in the development of modern styles,† and his primitive experimentation ought to be seen as the key development in his embracement of Cubism, the style for which he remains most noted internationally today. Picasso’s incorporation of African influences into his own sculptures constituted the first time when he consciously used his art as a vehicle to voice his concerns over the state of the modern world in which he lived. â€Å"It allowed him to confront his audience with their own assumptions about ‘Africa’ and the relation of Picasso’s work to that highly publicised discourse.† Yet, as detailed, Cubism remains the artistic style most closely associated with Pablo Picasso. Essentially, Cubism played with the concept of the three dimensional human figure, distorting the shapes, lines and contours of the paint so that both the front and back of the body was visible at the same time. Together with Georges Braque, Picasso drove forward the movement of Cubism so that, by 1913, it was the chief progressive artistic ideology in both Europe and North America. The Guitar (1913) is often cited as Picasso’s own personal best with regards to Cubist expressionism, a noticeably Synthetic Cubist creation, although he was soon, unsurprisingly, moving away from Cubism to embrace yet another facet of modern art.      Towards the latter part of his creative life, Picasso moved into the realms of Surrealism, influenced again by classical art. By that time, however, the Spanish Civil War (1936‑1939) had broken out, igniting, once more, a politicisation of Picasso’s work. â€Å"Picasso was deeply moved by the civil war raging in his native Spain, and applied himself to creating a monumental record of its barbarity.† Guernica (1937) is his most celebrated painting of the time the carnage inflicted upon the Basque city designated within the title constituting his inspiration for painting, which, for the first time in history, documented the horrors of modern warfare, in particular the devastation of air raids.    Thus, as Picasso was present to carry progressive art through to the twentieth century, so he was likewise the catalyst for the artistic expression of horror that post‑industrial man could inflict upon civilisation that the Second World War would starkly reveal. Moreover, his breath‑taking skill, throughout his career, at depicting all forms of artistic endeavour have led contemporary commentators such as, Susan Sternau, to conclude that, â€Å"more than any other individual artist, Picasso shaped the course of twentieth century art.† BIBLIOGRAPHY M. Antliff P. Leighten, Cubism and Culture (Thames Hudson; London, 2001) R. Brandon, Surreal Lives: the Surrealists, 1917‑1945 (Macmillan; London, 1999) E. Doss, Twentieth Century American Art (Oxford University Press; Oxford, 2002) B. Leal et al, The Ultimate Picasso (Harry N. Abrams Inc; New York, 2003) S. Lemoine (Edtd.), Towards Modern Art: from Puvis De Chavannes to Matisse to Picasso (Thames Hudson; London, 2002) T. Martin, Essential Surrealists (Dempsey Parr; London, 1999) S.A. Sternau, Art Nouveau: Spirit of the Belle Epoque (Tiger Books International; London, 1996)

Progeria - Hutchinson-Gilford Syndrome Essay -- genetic childhood dis

Progeria, otherwise known as Hutchinson-Gilford syndrome is an extremely rare, genetic childhood disorder with a reported incidence of about one in a million. Hutchinson reported the syndrome in 1886 when he found the first patient with Progeria. In 1904 Gilford described a second case of Progeria, thus creating the term to reflect the syndrome’s senile features. There are only about a hundred reported cases since the disorder has been discovered over a century ago. Currently, there are about thirty to forty known cases worldwide of Progeria. Affected children age up to seven times faster, have â€Å"plucked bird† appearance, many health problems and their lifespan is about thirteen years. There is neither known cause nor cure for this disease. It is usually first diagnosed based only on appearance and treatment is given for other conditions associated with the aging process rather the disease it self.   Ã‚  Ã‚  Ã‚  Ã‚  Effected children usually appear normal at birth. But within the first year of life severe changes come into accordance. These include: baldness and bodily hair loss, including eyebrows and eyelashes; â€Å"skin wrinkling accompanied by pigmented age spots; [†¦] unusually high pitched voice; undeveloped or underdeveloped sexual maturation; bone lesions, often resulting in fractures and hip dislocation† (Livneh, Antonak and Maron, 1995, p.434). Death usually occurs between the age of twelve and thirteen and it is due to â€Å"cardiovascular deterioration and generally includes arthrosclerosis, myocardial infraction and congestive heart failure (Livneh, Antonak and Maron, 1995, p.434).   Ã‚  Ã‚  Ã‚  Ã‚  The cause of Progeria is unknown as of yet. Because of its very rare nature, no definite cause can be pinpointed. However it is determined to be generic. In other words, it is thought that it is due to single mutated gene and each case might represent a single sporadic new mutation, which happens at conception. Therefore, as mentioned above, the diagnosis must be made solely on the appearance.   Ã‚  Ã‚  Ã‚  Ã‚  During my Internet research on this subject, I have found a real story of a thirteen-year-old girl, named Ashley. Her story captured my heart and I would like to use Ashley as an example in helping to understand the disease, its progress and how it affects people involved. Ashley was born on May 23, 1991 as what it seemed a normal and healthy baby girl. In July 1991 doctors disco... ...f the disease and death to help cope and adapt properly. General intervention recommendations can focus on; the child’s needs, other family members and the parents. Other intervention can address social issues such as spirituality, emotionality, coping modes and adaptation techniques. It is very hard to say to a parent of a dying child that any of the above might help a broken heart, however, professional help, understanding and loving environment and family might ease the hardships of loosing one’s child, sibling or a friend. Bibliography DeBusk, F.L. (1972). The Hutchinson-Gilford Progeria Syndrome. Jurnal of Pediatrics, 80, 697-724.  Ã‚  Ã‚  Ã‚  Ã‚   Livneh, Hanoch; Antonak, Richard F.; Maron, Sheldon. (1995). Progeria: Medical aspects, psycholosocial perspectives, and intervention guidelines. Death Studies, Vol .19(5), Sep-Oct 1995. pp. 433-452. Lori and Ashley’s Website. http://www.geocities.com/lori_and_ashley/. Visited on April 23, 2003. Mac Michael, R.A. (1996-2003) Hutchinson-Gilford Progeria Syndrome Network. http://www.hgps.net/about/. Visited on April 23, 2003. Progeria Research Foundation Inc. (1999) http://www.progeriaresearch.org/. Visited on May 2, 2002.

Frank Lloyd Wright Essay examples -- Essays Papers

Frank Lloyd Wright â€Å".......having a good start not only do I fully intend to be the greatest architect who has yet lived, but fully intend to be the greatest architect who will ever live. Yes, I intend to be the greatest architect of all time.† - Frank Lloyd Wright 1867-1959 CHILDHOOD Born in Richland Center, in southwestern Wisconsin, on June 8, 1867 (sometimes reported as 1869), Frank Lincoln Wright, who changed his own middle name to Lloyd, was raised under the influence of a Welsh heritage. The Lloyd-Jones family, his mother’s side of the family, had a great influence on Wright throughout his life. The family was Unitarian in faith and lived close to each other. Major emphasis within the Lloyd-Jones family included education, religion, and nature. Wright’s family spent many evenings listening to William Lincoln Wright read the works of Emerson, Thoreau, and Blake. His aunts Nell and Jane opened a school of their own, pressing the philosophies of the German educator, Froebel. Wright was brought up in a comfortable, but certainly not warm household. His father, William Carey Wright, who worked as a preacher and a musician, moved from job to another, dragging his family across the United States. Possibly as a result of this upheaval, Wrightâ€℠¢s parents divorced when while he was still young. His mother, Anna, relied heavily upon her many brothers, sisters and uncles, and Wright was intellectually guided by his aunts and his mother. Before Wright was even born, his mother had decided that her son was gong to be a great architect. Using Froebel’s geometric blocks to entertain and educate her son, Mrs. Wright must have struck the genius that her son possessed. Use of imagination was encouraged and Wright was given free run of the playroom filled with paste, paper, and cardboard. On the door were the words, SANCTUM SANCTORUM (Latin for place of inviolable privacy). Wright was seen as a dreamy and sensitive child, and cases of him running away while working on the farmlands with his uncles were noted. This pattern of running away from one thing or another continued throughout his lifetime. WRIGHT’S FIRST BREAK In 1887, at the age of twenty, Frank Lloyd Wright moved to Chicago. During the late nineteenth century, Chicago was a booming, crazy place. With an education in engineering from the University of Wisconsin, Wright found a job as a d... .../snail shell design that seems to grow out of the ground in the heart of New York City. The huge skylight provides light for the entire museum. The design allows people to see the art in a continuous manner. Visitors are intended to take an elevator to the top and walk all the way down, viewing all the exhibits as they descend. Today, after an exhaustive competition, a second building is attached to the museum, providing even more display space. The winning design is a simple, thin tower that is designed not to distract from the beautiful spiral. In true Wright fashion, the architect stated that he did not want to disturb nature, giving the museum its own place in the environment. Wright never retired; he died on April 9, 1959 at the age of ninety-two in Arizona. He was interred at the graveyard at Unity Chapel (which was considered to be his first building) at Taliesin in Wisconsin. In 1985, Olgivanna Wright passed away and one of her wishes was to have Frank Lloyd Wright’s remains cremated and the ashes put next to hers at Taliesin West. After much controversy, this was done. The epitaph at his Wisconsin grave site reads: â€Å"Love of an idea is the love of God.†

Third world debt Vs Need for Technology :: Business and Management Studies

Third world debt Vs Need for Technology Background and underlying concepts: Many developing countries have very large debts accumulated since the 80’s, and the amount of money that they owe is quickly increasing dramatically. Trying to pay off these debts has become a serious problem for these countries, as they now owe money to commercial banks and also to organisations like the World Bank, and the International Monetary Fund, and to First World governments. During the last fifteen years around $1.3 trillion was paid by the third world countries to the developed countries in the form of loan repayments and interest on the loans. Every month around $12 billion is passed on from economically poor counties to the developed countries in debt servicing. In sub-Saharan Africa, some countries spend almost half their national budget on financing debt owed to the rich western nations. This is the reason why these counties cannot invest in technology to develop their own country. The technology market is vast industry that is always changing with time. It is estimated that around 5.5 billion people do not have access to technology such as the Internet, as computer are to expensive for these people. While over half of the UK households are online, only 0.1% of homes in Bangladesh and India have access to the Internet. As this was a huge concern a company based in India produce a low cost handheld computer named ‘Simputer’. The device would only cost around $240. The device would enable people or a village to access the Internet and perform transaction and any other information that would be accessible via the Internet. Villages tended to by these as it help educate the kids within these villages. Current Situation: Figures published by the World Bank shows that the total external debt per country is as follows. * Indonesia $132.2bn * India $104.4bn * Thailand $59.2bn * Malaysia $48.6bn * Sri Lanka $9.6bn * Somalia $2.7bn * Seychelles $560m * Maldives $270m The annual repayment cost for theses countries are as follows: * Indonesia $13.7bn * India $13bn * Thailand $17.9bn * Sri Lanka $653m * Maldives $20.8m In Africa the debt crises is so bad that around 315 million Africans live on less than $1 a day. The G7 minister are planning to cancel up to 100% of the debt owed, this would mean that around 37 developing counties would benefit from this proposed scheme. According to the JDC (Jubilee Debt Campaign), only $36.3bn, or less than 10%, of debt has been cancelled to date. Pakistan has paid off most of its debt that was owed to US. This was done the incentives given by the American government and its allies in

Dynamic Open House

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